“By analyzing the data of new visitors that increased due to external factors, I achieved a significant rise in purchase conversion rates. The data revealed a substantial increase in the number of new visitors and their purchasing intent, but also identified a high dropout rate at the payment stage. Based on the hypothesis that the inconvenience in the payment process was the main cause, I introduced PayPal Express Checkout to enhance user experience. As a result, the payment conversion rate increased by 32%p, reaching a much higher level than before, and this improvement has been sustained. This demonstrates effective problem-solving and performance enhancement based on data analysis.”