Projects

AI-powered tools, data infrastructure, and analytics solutions

Featured Projects

Data Infrastructure

Analytics Engineering

Core Layer Architecture

@ Wrtn Technologies

Designed and implemented a new Core Layer in the data warehouse hierarchy, standardizing metric definitions and ensuring consistency across three major products.

Problem: Metric inconsistencies from ad-hoc staging queries
Solution: Standardized DW hierarchy with Core Layer
Data Engineering

PII Masking Pipeline

@ Coinone

Built an automated PII masking infrastructure using GCP Sensitive Data Protection APIs, enabling secure data analysis while maintaining compliance.

Problem: Restricted analysis due to PII exposure risks
Solution: Terraform-coded BigQuery Remote Functions for automated masking
Analytics Engineering

dbt Incremental Macros

@ Wrtn Technologies

Developed standardized dbt incremental strategy macros ensuring idempotency and stable metric management, replacing legacy batch scripts.

Problem: Non-idempotent batch backfills causing metric inconsistencies
Solution: Robust incremental macros with idempotent design
Data Engineering

Airflow Environment

@ IoTrust

Established the company's first Airflow environment from scratch, automating data pipelines and Slack notification bots for monitoring.

Problem: Manual data workflows and no monitoring
Solution: Airflow DAGs with Slack alerting

Analytics & BI

Data Mart

First Activation Data Mart

@ IoTrust

Built a comprehensive data mart tracking new user first activation metrics, enabling product teams to optimize onboarding funnels.

BI

Redash KPI Dashboards

@ IoTrust

Reorganized fragmented ad-hoc dashboards into structured KPI dashboards, reducing data request concentration on analysts.

Optimization

Conversion Rate Optimization

@ IoTrust

Led A/B testing task force and funnel analysis that improved purchase conversion rate by 32%p through data-driven experimentation.

+32%p Conversion improvement
Automation

Marketing Settlement Automation

@ Coinone

Automated marketing event settlement queries using BigQuery TVFs, eliminating redundant manual query creation and validation.

Community & Writing

Seoul dbt Meetup

Community Organizer

Hosting official in-person meetups as part of dbt Labs' global community, fostering a practical learning environment for dbt practitioners in Seoul.

Data Analysis Korea

Community Founder

Founded and operate South Korea's data community with 1,800+ members. Organized 105 presentation sessions with 66 data professionals.

1,800+ Members

Want to see more?

Check out my blog for detailed technical articles and case studies.